Consumer needs and expectations in the global markets

Market and consumer research projects focus on fish, game, and reindeer products and their consumption. The effects of changes in consumer expectations and operational environment on the demand for Finnish food products are studied.

Marketing research

The goal of this sub-theme is to analyze the market microstructure for fish, game and reindeer products and the associated competition, development, and future directions for these markets. A central theme is the analysis of the effects of globalization on this market and other branches of the food industry.

Research on use and consumption

The goal of this sub-theme is to analyze the use of fish, game, and reindeer food products both as intermediates in the food production chain and as the end product for catering and household use. This is accomplished by analyzing the perceptions and expectations of these products and their production by consumers and other agents of the food production chain. The factors that affect the purchase decisions of consumers, such as price, domestic content, and quality, are studied. With the aid of these research results, a basis for rationale decision and action can guide production and marketing.

Kuva: Taija Pöntinen

Projects

Developing Reindeer husbandry and Reindeer meat market

Sales promotion and the catering sector

Markets for products of captive fisheries

Economic success factors in the reindeer husbandry

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